Cheongdam-dong Alice

청담동 앨리스

EN 100% Korea, Melodrama

ck1Oz   Channel Manager
Cheongdam-dong Alice
Play EP.1


Is a can-do attitude enough for a woman who aspires to become a high-fashion designer to find acceptance from the elitist upper-crust society? Han Se Kyung (Moon Geun Young), ever the optimist, has always believed that hard work can take her anywhere she wants to go. The working-class aspiring designer wants more than anything to fit into the ritzy, snobbish world of the Cheongdam-dong, a very rich, high-end neighborhood in Seoul’s posh Gangnam district. Through her own sheer determination and hard work, Se Kyung lands her dream job with a major clothing design company, only to discover that her job is just a glorified gopher for the president’s wife, who just happens to be an old rival from school. The president’s wife now delights in making Se Kyung’s life a living hell. Se Kyung decides that the best way to save herself and have the life she truly wants, she needs to become a “Cheongdam-dong daughter-in-law” – that is, marry a rich man. In her quest, she Se Kyung meets Cha Seung Jo (Park Shi Hoo), the CEO of a multinational distribution company. Could this man change Se Kyung’s life forever? “Cheongdamdong Alice” is a 2012 South Korean drama series directed by Jo Soo Won. The series is loosely based on the novel Cheongdam-Dong Audrey by Lee Hye Kyung. The title is an allusion to the famous 1865 novel Alice in Wonderland by Lewis Carroll, where the main character feels like a fish out of water in the strange new world she finds when she falls down a rabbit hole.

Original title
청담동 앨리스
Romanized title
cheong dam dong ael li seu
Also known as
Alice in Cheongdamdong, Alice in Cheongdom-dong, Cheongdamdong Alice
Volunteer Team
The Wonderland Team
Broadcast Network
Broadcast Period
2012-12-01 to 2013-01-27
Korea Melodrama Romance Korean Drama Drama


Nam Goong Min
Main Actor
So Yi Hyun
Main Actor
Park Shi Hoo
Main Actor
Moon Geun Young
Main Actor

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Love Like This- K Will: Cheongdam-dong Alice Fan Video
Episode 16 BTS scenes: Cheongdam-dong Alice Fan Video
NG collection: Cheongdam-dong Alice Fan Video
Daddy Long Legs: Cheongdam-dong Alice Fan Video