After many trials and tribulations, Se Kyung finally lands a job, but not exactly the one she bargained for. Rather than being a designer, she realizes she’s meant to be running errands for a high-ranking wife at the fashion company, as a temporary contractor. On top of that, she learns that that wife is a former classmate named Yoon Joo, who had never been as good as Se Kyung while they were in school. It’s dirty and disgraceful work, but Se Kyung tries to grin and bear it. However, one lesson emerges from her daily duties: she gets an up close and personal look at what it’s like to marry into Cheongdam-dong. Realizing her own disheveled life doesn’t compare, she is devastated. As she grows envious of the society wives, she wakes up to her own desires and sets the wheels in motion to achieve them. Se Kyung takes advantage of Yoon Joo’s weak point to get her help. Together, they create the 'Marrying into Cheongdam-dong Project.' 'Cheongdam-dong Alice' is a drama about women looking to climb up the social ladder by mixing the sanctity of marriage with business, and the men who hate them for it.