Have you ever thought about a shared fate? Lovely Horribly is a romantic comedy thriller drama. You Philip, a top star, and Ji Eul Soon, a drama story writer, meet each other and go through strange things. They have been born on the same day at the same time, and they share their zero-sum fate. If one of them becomes happy, the other person becomes unfortunate. The relationship between these two is all about coincidence, fate, horror, and romance. How will Philip and Eul Soon handle their shared fate? Like everybody else, they both want to be happy, but that seems impossible. Stay tuned to watch the lovely and horrible romance between these two to find out.