A permanent, otherwise known as a “perm,” is the hairstyle of choice for women of a certain age. And at the Wild Rose Nobara, a beauty salon run by Masako (Natsuki Mari) in a small fishing village in Japan, the permanent is its specialty. When the recently divorced Naoko (Kanno Miho) returns to her hometown with her daughter, Momo (Hatakeyama Tsumugi), she discovers that the middle-aged women who patronize her mother’s hair salon come not only for a perm but also for idle chatter about men and sex. Men trouble seems to run rampant in the small town, and Naoko’s own father, Kazuo (Uzaki Ryudo), is no exception. The old man is shacked up outside of town with another woman. Naoko’s childhood best friends also suffer from men woes, with Micchan (Koike Eiko) and Tomochan (Ikewaki Chizuru) both being deserted by their philandering and gambling husbands. When Naoko starts to date her former high school science teacher, Kashima (Eguchi Yosuke), will happiness continue to elude her? “Permanent Nobara” is a 2010 Japanese movie directed by Daihachi Yoshida.