Crowdsourced premium video site gets bought for global expansion by the Amazon of Japan.
Razmig Hovaghimian, chief executive officer of Viki, talks about the company's online distribution of translated television and video materials.
I think Viki's real power is as a content pipe sending shows to bigger players that it has unlocked from behind the language barrier.
What's interesting about Viki is that the model allows content owners to open up to new international markets.
Viki, the Singapore-based web startup pools the linguistic talents of thousands of its users to help push world television content into markets historically impenetrable to all...
Their efforts enable Viki to bring the videos to markets outside their home countries and develop an international fan base...
Viki's community, which includes tens of thousands of people around the world, operates much the way Wikipedia's does.
Viki provides an opportunity to extend their reach and monetisation into these global markets, with the subtitling a particularly effective method...
Over a billion videos viewed and nearly 250 million words translated, Viki uniquely brings global prime-time entertainment...
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