IU is the stage name of Lee Ji Eun, a popular South Korean singer-songwriter and actress. Her stage name is derived from the combination of the words “I and You,” symbolizing her hope that people come together through music. IU debuted in 2008 with her single “Lost Child” and gained widespread popularity after her follow-up debut studio album “Growing Up.” After making her acting debut in 2011 in the television drama “Dream High,” she quickly graduated to leading roles with the 2013 dramas “You’re the Best, Lee Soon Shin” and “Beautiful Man.”

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Winners Of 2026 Korea First Brand Awards

Chang Seok (Yeon Woo Jin), a novelist returning to Seoul after seven years abroad, wanders the city's streets, blurring the lines between reality and fiction. During his journey, he encounters several intriguing strangers, including Sung Ha (Kim Sang Ho), a man who shares a mysterious story about a Buddhist monk, Mi Young (IU), a woman who claims to dislike novels, and Joo Eun (Lee Joo Young), a bartender who offers to "buy" his memories. As Chang Seok listens to their tales and shares his own, the boundaries between real life and storytelling become increasingly indistinct. This is a 2021 South Korean movie directed by Kim Jong Kwan that explores the intricate relationship between memory, narrative, and personal experience.

Shades of the Heart

The Storytellers of the H♡rt

Jang Man Wol (IU), the thousand-year-old proprietor of the supernatural Hotel del Luna, is doomed to manage it until she finds someone who has committed a worse sin. When Goo Chan Sung (Yeo Jin Goo), a meticulous former hotel assistant manager, is forced to work at Hotel del Luna due to his father's past deal with Man Wol, their unlikely partnership begins. As Chan Sung brings order to the hotel that caters to lost souls, he may be the key to helping Man Wol break her eternal curse. This is a 2019 South Korean mystery-fantasy drama directed by Oh Choong Hwan.

Hotel Del Luna

🏨  Team Hotel Del Luna  🌕

Park Dong Hoon (Lee Sun Gyun), a middle-aged engineer, struggles with a deeply unhappy life, working under his college junior Do Joon Yeon (Kim Young Min) while supporting his unemployed brothers and mother. His wife's secret affair with Joon Yeon further complicates his miserable existence. When Lee Ji An (IU), a desperate co-worker drowning in debt and caring for her invalid grandmother, discovers Dong Hoon accepting an unexpected bribe, she attempts to exploit his vulnerability to improve her own circumstances. Despite her initial manipulative intentions, an unexpected connection forms between them as they both seek to escape their respective hardships. Caught in a web of personal struggles and corporate tensions, Dong Hoon and Ji An gradually develop a profound understanding that might help them heal their deep emotional wounds. This is a 2018 South Korean drama directed by Kim Won Seok that explores the complexities of human resilience and connection.

My Mister

The Lonely Team

Lee Ji Ahn

During a total solar eclipse, Go Ha Jin (IU), a 25-year-old woman from the 21st century, finds herself transported back to the Goryeo Dynasty where she awakens in the body of Hae Su, a 16-year-old girl. There, she finds herself entangled with ruling Wang family and the princes' rivalries as they fight for the throne. Hae Su develops feelings for the eighth prince Wang Uk (Kang Ha Neul), whose gentle countenance hides his deep ambitions and willingness to make ruthless choices. She also builds a relationship with the feared fourth prince Wang So (Lee Joon Gi), whose cruel and aloof reputation precedes him. However, Hae Su soon recognizes that his coldness is just a front to hide his pain, and helps bring out his true self, falling for him in the process. Will Hae Su's love end up changing history? This drama was adapted from the 2005 Chinese novel of the same name by Tong Hua.

Moon Lovers: Scarlet Heart Ryeo

Go Ha Jin / Hae Su

KBS02

Baek Seung Chan (Kim Soo Hyun) originally aspires to become a prosecutor, but decides to apply for a job at a broadcasting station to follow his crush who works there. He joins an eccentric team of the seasoned, cynical PD Ra Joon Mo (Cha Tae Hyun), the fiercely independent music program PD Tak Ye Jin (Kong Hyo Jin), and the icy, yet vulnerable, superstar Cindy (IU). As they navigate demanding schedules, celebrity egos, and ratings wars, their personal lives intertwine with professional pressures. Will Seung Chan find his footing, will Joon Mo and Ye Jin confront their long-standing dynamic, and can Cindy truly connect with others amidst the glare of fame?

THE Producers

The Producers

Ever since Dokko Ma Te (Jang Geun Suk) was young, he realized that he could use his good looks to his advantage, which persists into his adulthood. He learns that he has a wealthy father he’s never met, but his mother doesn’t tell Ma Te how to meet him before she dies. Instead, Ma Te seeks out former heiress Hong Yu Ra (Han Chae Young), who promises to tell him how he can meet his father if he successfully seduces ten women. Ma Te gains an ally in Kim Bo Tong (IU), an ordinary girl who’s liked Ma Te since high school – and unexpectedly falls for her despite his usual preferences in women. However, Choi David (Lee Jang Woo), the secret son of a chairman, is also interested in Bo Tong, making Ma Te’s love life even more difficult. This drama was based on the comic “Pretty Man” by Chon Kye Young.

Bel Ami

The Beautiful Team

The drama "You Are The Best" transfers the message of consolation, hope and healing to those of us suffering from this competitive society. This is a humanistic drama that makes us realize that happiness cannot be felt just from materialistic or external values but from simple but truthful love, and a society that is full of people who share.

You Are The Best

The Shin Shin Couple

Lee Soon Shin

Teenager Go Hye Mi (Bae Suzy) dreamed of attending Julliard and becoming a classical singer, but after her wealthy father goes bankrupt and runs away to avoid loan sharks, she’s left behind to handle his affairs. A debt collector suggests that she attend Kirin Arts High, where students train in the hopes of becoming K-pop idols, become a singer, and use the money from album sales to repay her father’s debts. Hye Mi finds the idea distasteful, but agrees when the debt collector threatens to force her younger sister into work instead. After auditioning for Kirin, Hye Mi encounters students like aspiring dancer Jin Guk (Taecyeon), Kim Pil Sook (IU), and more, who help her broaden her horizons and learn more about music and performing. Hye Mi grows closer to Jin Guk in particular, despite a rocky first encounter, changing her life forever.

Dream High

Kim Pil Sook

KCON 2014 brings the ultimate celebration of Korean pop culture to the Los Angeles Memorial Sports Arena on August 9-10, featuring electrifying performances by top K-pop stars and exclusive fan experiences. Attendees can enjoy meet-and-greet sessions with Korean celebrities, engaging panel discussions, and a special Viki panel exploring K-dramas' global impact on food, fashion, and fan culture. K-pop sensation Eric Nam adds star power by hosting the red carpet event. This is the largest Korean pop culture conference in North America, offering fans an immersive dive into the vibrant world of Hallyu.

Programas

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