Established on April 28, 1962 and broadcasted on October 10, 1962, Taiwan Television Enterprise (TTV) is the first terrestrial TV station in Taiwan. Based on the principles of “innovation first” and “service first,” TTV has been the pioneer and one the leaders in media industry for more than four decades. In 2007, TTV became fully privatized. The new management team, heading by Chairman Song Huang, has transformed TTV into a brand-new digital network. Insisting on “leading the tread,” “creating opportunities” and “pragmatic operation,” TTV is devoted to develop new digital technology, offer better content, and provide superior platform, so as to be the company of the future.