A star in the world of internet content creation, Seo Je Yi (Park Ji Yeon) has made quite a name for herself as a beauty expert. A smooth talker who isn’t afraid to tell it like it is, Je Yi has amassed an impressive following since the start of her career and the numbers just keep rising. With so many dedicated followers, companies are beginning to take notice of Je Yi, including Lee Woo Bin (Lee Tae Sun), the CEO of a cosmetics start-up company whose products Je Yi has acknowledged on more than one occasion. A highly intelligent man, Lee Woo Bin knows what it takes to run a company well but when it comes to social interaction, he has absolutely no idea what he’s doing. Encouraged by Je Yi’s glowing reviews of his products, Woo Bin has tried, on more than one occasion, to get better acquainted with the rising star, but every attempt he has made so far has failed miserably. Meanwhile, Lee Tae Kyung (Jang Eui Soo), the director of MCN, a company specializing in managing content creators, has taken a sudden interest in Je Yi and he’s determined to win her over. With so many roads now opening before her, Je Yi must decide which path will lead to both her success and happiness. But which path should she choose when her head tells her to go one way and her heart tells her to go another? The first selection for the 2020 pilot division of the Broadcasting Content Production Support Project, “Next Door Witch J” is a 2021 Viki Original romantic drama directed by Yoon Ji Hoon.