Having spent most of his life embracing the “YOLO” mindset, So Eun Ho (Lomon) was the last person on Earth anyone expected to join the grinding workforce. However, that’s exactly what he does when he lands a position as an intern at a Seongsu marketing agency. The oldest intern at the agency, Eun Ho, with overwhelming cuteness and youthful appearance, quickly makes a name for himself. But not everyone at the agency appreciates his more easygoing and carefree attitude. As the youngest marketing team leader at the agency, Kang Na Eon (Kim Ji Eun) has had to make deep personal sacrifices to get to where she is today. Starting out as a recruiter, Na Eon has been relentless in her climb up the corporate ladder and her hard work has paid off. Successfully completing every project she takes on, Na Eon has become something of a legend in the industry, but her strong work ethic means she doesn’t take kindly to flippant interns like Eun Ho. Despite their mutual hatred and innumerable differences, Eun Ho and Na Eon find their lives inexplicably entangled when an unexpected kiss lands their souls in the other’s body. Now forced to walk, quite literally, in each other’s shoes, will the two learn to appreciate and respect each other; and if they do, will that be the key that allows them to switch back? A delightful romantic romp with a supernatural twist, “Branding in Seongsu” is a 2024 South Korean romantic comedy drama directed by Jung Hun-Soo.